DFS Digital Campaigns

Engaging customers with a better online experience

DFS is a LVMH-owned luxury travel retailer with duty free stores and downtown department stores around the world. It's an exciting step for DFS to strengthen their online presence with the launch of eye-catching digital experiences.

Fall/Winter campaign is a series of six travel journeys featuring six destinations - Hong Kong, Singapore, Okinawa, Guam, Sydney and Hawaii. Each journey allows people to discover attractions with hand drawn maps and painted characters. Pack your bags, it's time to travel in style!

First Class Beauty campaign presents the ultimate beauty shopping experience with travel-related beauty tips by well known stylists.

The Master of Wines and Spirits campaign features over 80 masterpieces selected by DFS. Check it out live here →

A simple interactive guide is created to show how the online shopping service "Shop & Collect" works. Travellers to Singapore can select their purchases of beer, wines & spirits online before they fly and pick up at the arrival hall at Changi Airport. Check it out live here →

DFS celebrates Christmas and Chinese New Year with the launch of a holiday gift guide featuring over 70 products.
Check it out live here →